One of my roles at Clearleft is “content buddy.” If anyone is writing a talk, or a blog post, or a proposal and they want an extra pair of eyes on it, I’m there to help.
I think a lot about design principles for the web. The two principles I keep coming back to are the robustness principle and the principle of least power.
When it comes to words, the guide that I return to again and again is George Orwell, specifically his short essay, Politics and the English Language.
Towards the end, he offers some rules for writing.
- Never use a metaphor, simile, or other figure of speech which you are used to seeing in print.
- Never use a long word where a short one will do.
- If it is possible to cut a word out, always cut it out.
- Never use the passive where you can use the active.
- Never use a foreign phrase, a scientific word, or a jargon word if you can think of an everyday English equivalent.
- Break any of these rules sooner than say anything outright barbarous.
These look a lot like design principles. Not only that, but some of them look like specific design principles. Take the robustness principle:
Be conservative in what you send, be liberal in what you accept.
That first part applies to Orwell’s third rule:
If it is possible to cut a word out, always cut it out.
Be conservative in what words you send.
Then there’s the principle of least power:
Choose the least powerful language suitable for a given purpose.
Compare that to Orwell’s second rule:
Never use a long word where a short one will do.
That could be rephrased as:
Choose the shortest word suitable for a given purpose.
Or, going in the other direction, the principle of least power could be rephrased in Orwell’s terms as:
Never use a powerful language where a simple language will do.
Oh, I like that! I like that a lot.